Video content is a great way to engage your learners or your online audience.  In this beginners programme, we cover the basics of creating videos for your online channels – be it online course or your social media platform. After completing this short course you will be confident in the following areas:

Planning and Scripting:

Starting from your objectives (learning or marketing) you will work on  developing a script or outline for your video. This will help you stay on topic and deliver your content in a structured manner to maintain viewer engagement.

Equipment and Setup:

You don’t need expensive equipment to get started. A smartphone with a good camera is more than enough. I will share with you some tricks to work with the available equipment. Making sure you are in a  well-lit, quiet, and clutter-free space for recording is always a good start! You will get the list of peripheral devices and apps like mics, tripods, lights or teleprompter apps. I will also share some trade secrets of   how to use them correctly and how to prioritise them.

Recording and Editing: 

You will learn about the recording and editing process. I will share some very useful insider secrets related to  the work station set up, speaking, and becoming friendly with camera.  this section will provide you with a really valuable tips that will save you loads of time! You will also get familiar with the principles of video editing using free tools available on the market.

Postproduction to Increase Engagement and Interaction:

It is recommended to plan that in the the scripting process and keep your content engaging. You will learn when and how to add visuals, such as slides or graphics, to supplement your explanations. Encourage interaction by asking questions, prompting discussions, or using quizzes or polls. You can integrate these features into your online course platform.

Analysing Performance:

Finally, you will learn about the importance of feedback, comments, or questions to improve your content and engagement in future videos. We will cover  some basic analytics techniques that will help you to analyse video performance metrics like viewer engagement and completion rates to gauge the effectiveness of your content.

Last but not least – you will be able to  Practice and receive Feedback!  Remember,  that practice makes it better! Creating video content can be challenging at first, but with time and experience, you’ll improve your skills and create more effective educational videos. As part of this course, you will be able to submit a practice video and receive feedback. You will be also enrolled to the online community, where other members can share their feedback.